New work for Coach:
”Find Your Courage”


What we do

Mandai Loop is an independent creative and strategic studio and agency bringing together the best strategic and creative storytellers in the world.

We believe that the power of creativity lays the foundation for every successful brand and enables them to more effectively and emotionally connect with their target audiences and ultimately produce stronger business results.

We work closely with brands, organizations, and individuals to help bring out their creative and strategic potential by sharpening their internal marketing skills, shaping their communication strategies, and ultimately elevating the creative output.

Every Mandai Loop client team is made up of a handpicked number of talent (from agencies or independent freelancers) from all over the world, coming together to solve the task at hand. With this dynamic way of assembling teams, Mandai Loop ensures clients get access to the people best equipped to solve the task while at the same time avoiding unnecessary head counts that are usually associated with traditional agency models.

News

mandai loop campaign asia

NEW WORK

COACH
Life Has Many Paths

Speaking to the tensions young people in China feel in the face of society’s expectations for them–to follow traditional career, family and relationship models – Our new campaign for Coach “Life Has Many Paths” resists the cliché of offering another imperative, instead encouraging the audience to find the path that feels truest to them. 

See the film here

mandai loop campaign asia

NEW WORK

COACH
Wear Your Shine

The new global campaign for Coach, made together with creative agency APE_CC, is here!

With an international cast that includes Dove Cameron, Lil Buck, Youngji Lee, and Yanfei Song we crafted an ode to pure, unabashed self-confidence, to remind everyone that only you get to define you.
 

Read more here

mandai loop lil nas X in my tabby

NEW WORK

COACH
In My Tabby

Our second campaign for Coach, bringing to life their purpose Courage To Be Real, is finally live!

In close collaboration with creative agency Save-Our-Souls and with a star-studded cast we put an emotional spin on the superficial "what's in my bag" phenomenon under the campaign message "What we carry makes us stronger".

Read more here

Mandai Loop Tatcha live present

NEW WORK

TATCHA
Live present

Live Present reminds us all to take a moment to savor the small moments that can get overlooked in our busy everyday lives.

In close collaboration with the Tatcha team ML developed a brand platform and strategy resulting in the campaign and “Live Present”.

Read more here

Mandai Loop Coach Courage to be real

NEW WORK

COACH ft Lil Nas X Courage To Be Real

Courage To Be Real tells the authentic story of Lil Nas X journey through his life and the obstacles he's faced on the way.

The ML team was responsible for the strategy behind the campaign as well as a key member in developing the idea and roll-out.

Read more here

Clients

Contact

For general and business enquiries or if you're an agency or freelancer who is interested in collaborating with us: