A year later Susanna joined forces with strategists Julia Blomquist and My Troedsson. Together they collect some of the sharpest strategic and creative minds who’s working together to bring a more flexible and lean approach to solving marketing challenges for brands, individuals and organizations.
stronger business results.
and ultimately elevating the creative output.
During her 10 years as a strategist, Julia has created impactful and award-winning strategies for some of the world’s most renowned brands like IKEA, Zalando, Häagen-Dazs, Electrolux and P&G. She strives to create strategies that generate effective, purpose-driven and inclusive work for her clients.
For the past years Julia has been working at Forsman & Bodenfors across both the Stockholm and Singapore offices. She’s led the strategic development for some of F&Bs key clients and was a member of the Singapore leadership team and a key player in developing F&Bs offer and positioning in the APAC region.
She is a strong advocate and believer in collaboration and inclusion and has spoken about the impact of workplace culture on the strategic and creative process at international stages like D&AD and ADC.
Julia has written several effectiveness studies for clients that has been published in WARC and other marketing intelligence platforms, she's been named the second most awarded strategist in the world by the World Creative rankings and has received over 130 international awards including Cannes Lions, D&AD, WARC and Effies.
My is driven by curiosity to understand businesses’ as well as people's behaviors, needs and dreams - and to shape knowledge, data and insights into impactful strategies and creative ideas. She is an experienced strategist and curious problem solver with a proven track record of helping brands discover their purpose and make impactful work.
Before joining forces with Susanna and Julia in Mandai Loop in 2022, My spent 12 years at the Swedish creative agency Forsman & Bodenfors. In 2018 she relocated to Singapore together with Susanna Fagring to set up the agency’s’ Singapore office. As a co-founder and leadership team member she played a central role in establishing and developing the agency during her 3 years in the region.
My has created meaningful and award-winning strategies and work for international brands such as P&G and Volvo Cars. Her work has been awarded globally in shows such as Cannes Lions, Clio, D&AD, Epica, WARC and LIA, with highlights being an IPA Effectiveness Silver for SKII’s Marriage Market in 2018 and a Glass Lion for the same campaign in 2016.
The ML team developed a new brand platform and communication strategy together with the Tatcha team in early Spring 2022.
First global campaign launching October 2022.
The ML team are strategic partners to the Sulwhasoo brand.
More to come in 2023.
Live Present reminds us all to take a moment to savor the small moments that can get overlooked in our busy everyday lives.
In close collaboration with the Tatcha team ML developed a brand platform and strategy resulting in the campaign and “Live Present”.
Courage To Be Real tells the authentic story of Lil Nas X journey through his life and the obstacles he's faced on the way.
The ML team was responsible for the strategy behind the campaign as well as a key member in developing the idea and roll-out.
Susanna talks to Campaign Asia about founding Mandai Loop and why the flexible approach to building teams is the agency model of the future.
We are Mandai Loop.
Get in contact if you want to know more and what we can do for your brand!