NEW WORK

KATE SPADE
NEW YORK
To the one who... You're it, girl!

Our social-first holiday campaign for Kate Spade New York featuring pop star Madison Beer, is finally here! The campaign celebrates best friend energy with an unexpected twist. Real moments—captured in a surprise shoot with friends—form a tribute to that one friend who always cares for everyone else but often overlooks herself.

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AWARDS

GOLD & SILVER
IN LIA
Life Has Many Paths

Our Coach campaign Life Has Many Paths has been awarded 3 x GOLD and 1 x SILVER in the creative advertising festival London International Awards. Congratulations Coach, Marcel Paris and WANDA Productions!

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NEW WORK

COACH
Unlock Your Courage

In four short films global ambassadors Youngji Lee, Elle Fanning, Charles Melton and Nazha show us how breaking free from our own ideas of perfection, and embracing imperfection, can help us explore and express our authentic and multi-faceted selves. Their nerves are showing until their Coach bag helps them unlock their courage and express their imperfections with confidence.

See the films here

NEW WORK

STUART WEITZMAN
How Lovely to Be a Woman

A film celebrating modern womanhood featuring new global ambassadors Aly Raisman, Christy Turlington, Issa Rae, Lucy Liu and Ming Xi. The film offers glimpses into the women’s professional and personal lives, depicting the many roles they play and the pressures they experience that may shake a woman’s confidence — and how they stand strong through it all.

Watch the film here

AWARDS

GOLD IN CLIO
Life Has Many Paths

Our campaign Life Has Many Paths, for Coach, has been awarded a gold in The Clio Awards. All the hard work from a great team, in close collaboration between agencies and the team at Coach, made this possible!

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NEW WORK

COACH
Find Your Courage

Find Your Courage takes place between physical and virtual worlds and is inspired by the way today's younger generations are redefining what it means to be "real" through the lens of many concepts of self, and the courage it takes to navigate and embrace the complex layers of identity.

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NEW WORK

COACH
Life Has Many Paths

Speaking to the tensions young people in China feel in the face of society’s expectations for them–to follow traditional career, family and relationship models – Our new campaign for Coach “Life Has Many Paths” resists the cliché of offering another imperative, instead encouraging the audience to find the path that feels truest to them. 

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NEW WORK

COACH
Wear Your Shine

The new global campaign for Coach, made together with creative agency APE_CC, is here!

With an international cast that includes Dove Cameron, Lil Buck, Youngji Lee, and Yanfei Song we crafted an ode to pure, unabashed self-confidence, to remind everyone that only you get to define you. 

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NEW WORK

COACH
In My Tabby

Our second campaign for Coach, bringing to life their purpose Courage To Be Real, is finally live!

In close collaboration with creative agency Save-Our-Souls and with a star-studded cast we put an emotional spin on the superficial "what's in my bag" phenomenon under the campaign message "What we carry makes us stronger".

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NEW WORK

COACH
Courage To Be Real

Courage To Be Real tells the authentic story of Lil Nas X journey through his life and the obstacles he's faced on the way.

The ML team was responsible for the strategy behind the campaign as well as a key member in developing the idea and roll-out.

Read more here