Carl Henrik Wrethman
Creative Cultural Strategist
Carl is an advertising creative (Art Director) turned strategist, with a curious mind and a special interest in cultural insights, brands and creative campaigns. Since graduation from Beckmans School of Design he’s gathered experience from both the agency and client side, with a never ending curiosity the new marketing challenges. Always with a deep-rooted interest in subcultures, in e.g. wine, food, fashion, film, streetwear, music, sports and art.
A background in both advertising, social media and fashion retail makes him our very own Swiss Army Knife. Most recently, he ran the insight studio Freak Factory at Nord DDB, the largest ad agency in the Nordics, developing the Cultural Insight offer as a separate unit within the Strategy Department and creating the agency’s first trend report named “Freak Factory Report #1 - The Average is Dead”. In parallel with this, he also led their social media team as Head of Content & Community.
Carl has experience of working with global brands like Spotify, McDonald’s, Samsung, Volkswagen, Deutsche Telekom, Nike, adidas and Bacardi Breezer, and has been awarded with both Guldägg, and silver, and bronze at the Cannes Lions. As a bonus, he’s also a graduate sommelier with a heavy interest in the natural wine movement and an avid fan of the NFL.