Susanna is an agent of disruptive thinking. She loves challenging organizations to shape human cultures and simplified ways of working to achieve a powerful creative output.
With her 20+ years experience in the industry, she has extensive experience from both APAC and US markets and has helped many companies transform into globally awarded brands with significant business impact as a result. During her 17 years with creative powerhouse Forsman & Bodenfors she was awarded in Cannes Lions, Clio and Epica . In 2018 she moved to Singapore to set up Forsman & Bondenfors very first office outside Sweden and acted as CEO until December 2021. By that time the agency had grown into a successful business of 22 people. In 2020 she was shortlisted “CEO of the year” and “Entrepreneurship of the Year” in Campaign Asia’s Women Leading Change Awards.
In January 2022 she started Mandai Loop with the aim to offer the industry a more flexible and scalable set up with some of the best strategists and creatives in the world.