NEW WORK

COACH
Explore Your Story

Gen Z is a generation of storytellers. They are flocking to book clubs and BookTok, bringing long-form storytelling back. This campaign for Coach celebrates the transformative power of storytelling, giving Gen Z a way to explore their many selves and connect with others. Because stories give us courage.

Created in partnership with our friends at creative agency Forsman & Bodenfors, directed by Marcus Ibanez and produced by new—land.

See the NA film here | And the APAC film here

NEW WORK

COACH x CLOT
Merge Your Worlds

Wear the cultures that shape us. This campaign for Coach's collaboration with one of Asia’s most influential streetwear brands, CLOT, is a call to merge influences and create an expressive style.

Made in collaboration with creative agency Marcel, produced by Quad Productions and directed by Adam Liu.

See the film here

BRAND PLATFORM

MAMONDE
Hyper-Flora™

During 2023, we helped Korean beauty brand Mamonde refresh themselves. With a new brand platform developed by us and a new design by F&B Happy – they won the hearts of skincare lovers in Korea.

Now they've launched the new brand platform globally and we’re so proud to have played a part in their journey. Looking forward to what comes next!

Browse their products here

NEW WORK

KATE SPADE
Spark Something Beautiful

Introducing our fall campaign for Kate Spade.

This campaign is all about how showing up for each other can transform even the simplest moments into something extraordinary.

Made together with creative agency Marcel, production company Wanda and directed by Julien Vallée.

See the film here

NEW WORK

COACH
Revive Your Courage

As kids, we leap into the unknown without thinking twice. Somewhere along the way, fear teaches us to hold back. With the fall campaign for Coach we want to inspire people to explore the world with the fearless mindset of a child.

Created in collaboration with creative agency APE_CC, director Jovan Todorović and production company Smuggler.

See the film here

NEW WORK

KATE SPADE
To the Ones
Who Carry Us

Our second campaign for Kate Spade New York. It features Ice Spice and Charli D’Amelio, and celebrates the fierce friends who are the glue of the friend group.

Made together with creative agency Marcel, production company Wanda and directed by Henry Scholfield.

See the film here

NEW WORK

COACH
Not Just For Walking

The launch campaign for the Soho Sneaker, a new sneaker model from Coach. It's a white canvas made to match every beat of your life – even those that go beyond walking. Featuring Audrey Nuna, Tahaad Pettiford, Toni Breidinger, Giovanna Ramos and Satou Sabally. Made in close collaboration with creative agency Marcel, production company Phantasm and directed by Colin Tilley.

See the film here

NEW WORK

COACH
On Your Own Time

This spring our client Coach is encouraging everyone to free themselves from the pressures of comparisons, unhealthy expectations and constant progress by having the courage to live life at your own pace—because when you do, you unlock a world of possibility. Starring film actor and superstar Eller Fanning.

See the film here

NEW WORK

KATE SPADE
To the one who... You're it, girl!

Our social-first holiday campaign for Kate Spade New York featuring pop star Madison Beer, is finally here! The campaign celebrates best friend energy with an unexpected twist. Real moments—captured in a surprise shoot with friends—form a tribute to that one friend who always cares for everyone else but often overlooks herself.

See more here

AWARDS

GOLD & SILVER
IN LIA
Life Has Many Paths

Our Coach campaign Life Has Many Paths has been awarded 3 x GOLD and 1 x SILVER in the creative advertising festival London International Awards. Congratulations Coach, Marcel Paris and WANDA Productions!

See more here

NEW WORK

COACH
Unlock Your Courage

In four short films global ambassadors Youngji Lee, Elle Fanning, Charles Melton and Nazha show us how breaking free from our own ideas of perfection, and embracing imperfection, can help us explore and express our authentic and multi-faceted selves. Their nerves are showing until their Coach bag helps them unlock their courage and express their imperfections with confidence.

See the films here

NEW WORK

STUART WEITZMAN
How Lovely to
Be a Woman

A film celebrating modern womanhood featuring new global ambassadors Aly Raisman, Christy Turlington, Issa Rae, Lucy Liu and Ming Xi. The film offers glimpses into the women’s professional and personal lives, depicting the many roles they play and the pressures they experience that may shake a woman’s confidence — and how they stand strong through it all.

Watch the film here

AWARDS

GOLD IN CLIO
Life Has Many Paths

Our campaign Life Has Many Paths, for Coach, has been awarded a gold in The Clio Awards. All the hard work from a great team, in close collaboration between agencies and the team at Coach, made this possible!

See more here

NEW WORK

COACH
Find Your Courage

Find Your Courage takes place between physical and virtual worlds and is inspired by the way today's younger generations are redefining what it means to be "real" through the lens of many concepts of self, and the courage it takes to navigate and embrace the complex layers of identity.

See more here

NEW WORK

COACH
Life Has Many Paths

Speaking to the tensions young people in China feel in the face of society’s expectations for them–to follow traditional career, family and relationship models – Our new campaign for Coach “Life Has Many Paths” resists the cliché of offering another imperative, instead encouraging the audience to find the path that feels truest to them. 

See more here

NEW WORK

COACH
Wear Your Shine

The new global campaign for Coach, made together with creative agency APE_CC, is here!

With an international cast that includes Dove Cameron, Lil Buck, Youngji Lee, and Yanfei Song we crafted an ode to pure, unabashed self-confidence, to remind everyone that only you get to define you. 

See more here

NEW WORK

COACH
In My Tabby

Our second campaign for Coach, bringing to life their purpose Courage To Be Real, is finally live!

In close collaboration with creative agency Save-Our-Souls and with a star-studded cast we put an emotional spin on the superficial "what's in my bag" phenomenon under the campaign message "What we carry makes us stronger".

See more here

NEW WORK

COACH
Courage To Be Real

Courage To Be Real tells the authentic story of Lil Nas X journey through his life and the obstacles he's faced on the way.

The ML team was responsible for the strategy behind the campaign as well as a key member in developing the idea and roll-out.

Read more here