Susanna Fagring

Susanna is an agent of disruptive thinking. She loves challenging organizations to shape human cultures and simplified ways of working to achieve a powerful creative output. 

With her 20+ years experience in the industry, she has extensive experience from both APAC and US markets and has helped many companies transform into globally awarded brands with significant business impact as a result. During her 17 years with creative powerhouse Forsman & Bodenfors she was awarded in Cannes Lions, Clio and Epica . In 2018 she moved to Singapore to set up Forsman & Bondenfors very first office outside Sweden and acted as CEO until December 2021. By that time the agency had grown into a successful business of 22 people. In 2020 she was shortlisted “CEO of the year” and “Entrepreneurship of the Year” in Campaign Asia’s Women Leading Change Awards. 

In January 2022 she started Mandai Loop with the aim to offer the industry a more flexible and scalable set up with some of the best strategists and creatives in the world.

Julia Blomquist

During her 10 years as a strategist, Julia has created impactful and award-winning strategies for some of the world’s most renowned brands like IKEA, Zalando, Häagen-Dazs, Electrolux and P&G. She strives to create strategies that generate effective, purpose-driven and inclusive work for her clients.

For the past years Julia has been working at Forsman & Bodenfors across both the Stockholm and Singapore offices. She’s led the strategic development for key clients, a member of the Singapore leadership team and a key player in developing F&Bs offer and positioning in APAC. 

She is a strong advocate and believer in collaboration and inclusion and has spoken about the impact of workplace culture on the strategic and creative process at international stages like D&AD and ADC. 

Julia has written several effectiveness studies for clients that has been published in WARC and other marketing intelligence platforms, she's been named the second most awarded strategist in the world by the World Creative rankings and has received over 130 international awards including Cannes Lions, D&AD, WARC and Effies.

My Troedsson

My is driven by curiosity to understand businesses’ as well as people's behaviors, needs and dreams - and to shape knowledge, data and insights into impactful strategies and creative ideas. She is an experienced strategist and curious problem solver with a proven track record of helping brands discover their purpose and make impactful work.

Before joining forces with Susanna and Julia in Mandai Loop in 2022, My spent 12 years at the Swedish creative agency Forsman & Bodenfors. In 2018 she relocated to Singapore together with Susanna Fagring to set up the agency’s’ Singapore office. As a co-founder and leadership team member she played a central role in establishing and developing the agency during her 3 years in the region. 

My has created meaningful and award-winning strategies and work for international brands such as P&G and Volvo Cars. Her work has been awarded globally in shows such as Cannes Lions, Clio, D&AD, Epica, WARC and LIA, with highlights being an IPA Effectiveness Silver for SKII’s Marriage Market in 2018 and a Glass Lion for the same campaign in 2016.